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Generate deep insights into campaign performance and user behaviour, analysing conversion funnels, ad interactions, and revenue drivers within our retail media ecosystem
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Own and evolve measurement frameworks, including attribution models, incrementality testing, and advertiser ROI tracking
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Drive experimentation in an advertising context, designing and analysing A/B tests for ad placements, bidding strategies, and relevance models
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Build and scale self-service analytics and dashboards for internal stakeholders and commercial teams to optimise campaign performance and audience strategies
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Partner with Product, Engineering, and Commercial teams to define KPIs, tracking concepts, and data models across Retail Media and MarTech use cases