About the role:
his is your opportunity to kick-start your career in App Growth Marketing by gaining hands-on experience in both CRM and User Acquisition within one of Europe’s leading e-pharmacy apps. You will work closely with experienced managers, supporting execution, learning performance-driven app marketing from both retention and acquisition perspectives and building a strong foundation to grow into a specialized growth role.
You will be part of an international App Marketing team in Berlin, directly contributing to the expansion and engagement of our app user base across multiple markets.
**About your tasks: **
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Support the execution of** app acquisition campaigns** across platforms such as Google Ads, Apple Search Ads, Meta and TikTok, contributing to sustainable app growth
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Assist in the setup and optimization of CRM campaigns (push-notification, in-app, inbox) to improve retention, engagement and customer lifetime value
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Collaborate with analytics, product and tech teams to monitor and optimize **campaign performance, attribution and funnel KPIs **
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Contribute to A/B testing initiatives across creatives, audiences and messaging to identify growth opportunities
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You progressively take ownership of app marketing projects, applying your growing app expertise to develop and execute initiatives that strengthen our app user growth
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Help prepare app performance reports, insights and forecasts, translating data into actionable learnings