About the role:
As an App CRM Manager (m/f/d), you will play a key role in shaping customer engagement and retention for the Redcare App across international markets. You will act as the** technical and strategic expert** for push notifications and in-app communication, enabling teams to run high-quality campaigns while stepping in** hands-on for complex or cross-market **use cases when needed.
Working closely with Product, Engineering and Marketing teams, you will help build a scalable, reliable and data-driven mobile CRM setup and actively contribute to improving app engagement and retention across Redcare’s app ecosystem.
**About your tasks: **
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**Design push notifications and in-app communication strategies **for the Redcare App, including product ownership of the app CRM tool (e.g. CleverTap / Leanplum) and its technical setup and roadmap
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Enable and support marketing teams in planning and executing in-app and push campaigns; take hands-on ownership for complex, technical or cross-market use cases when needed
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Act as the app CRM expert and central interface between Marketing, Product, Engineering, Data and external partners
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Work closely with** Product and Tech on mobile CRM topics **such as event tracking, data structures, consent and opt-in logic, feature integrations, QA and SDK updates
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Develop and test** app retention strategies and promotions** together with product and marketing teams
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Define standards, best practices, templates and documentation to ensure consistent quality and efficient execution across markets
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Own reporting and KPI frameworks (e.g. delivery, engagement, retention, conversion) and support teams with insights and optimization recommendations
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**Monitor **market, technology and competitive trends in mobile CRM and app engagement and translate them into actionable improvements