-
Partner closely with the Director of Marketing to own and shape the global Sportstyle category marketing strategy for priority franchises, defining annual objectives, key narratives, and activation priorities aligned to BU business goals across Specialist and Generalist distribution, including collaborations
-
Translate consumer insights, cultural trends, and market intelligence into compelling, consumer‑first category narratives and activation strategies
-
Act as the senior decision owner for category‑level marketing priorities, ensuring focus, clarity, and consistency across all consumer touchpoints
-
Lead integrated, cross‑functional campaign planning and execution with Product, Design, Go‑to‑Market, Creative and other BU stakeholders, developing and bringing to life compelling narratives for key initiative franchises and delivering clear, inspiring marketing presentations for internal and regional use
-
Drive full‑funnel marketing programs across all relevant consumer touchpoints, ensuring cohesive storytelling from awareness through conversion
-
Lead and oversee seasonal category marketing deliverables including: sell‑in marketing production, seasonal showroom concepts and updates, and seasonal copy and messaging needs
-
Execute category‑led brand experiences that support priority launches and franchise narratives
-
Oversee the end‑to‑end development and implementation of seasonal franchise strategies, from global concept through regional execution
-
Guide and support regional markets in implementing global Sportstyle strategies, balancing global consistency with local relevance
-
Partner with BU marketing pillar teams (PR, Social, Seeding & Influence, and PUMA’s Internal Creative Agency) to ensure aligned and effective execution of the strategic franchise framework
-
Define, track and evaluate key marketing KPIs (e.g. brand strength, campaign effectiveness, funnel performance, market adoption) in partnership with Marketing Analytics
-
Ensure category marketing initiatives support commercial objectives including sell‑in readiness, launch performance and long‑term franchise growth
-
Lead, coach and develop a team of category marketers, setting clear direction, performance standards and development pathways
-
Establish clear ways of working and strong collaboration models across BU Marketing, Regional Marketing, Creative and Product teams.
-
6–8+ years of experience in category or integrated marketing, preferably within fashion, lifestyle or sportstyle categories
-
Proven experience owning and developing annual category or franchise marketing plans at a global level
-
Strong full‑funnel marketing expertise, including campaign planning, channel activation and content orchestration
-
Demonstrated ability to develop and adapt category‑specific activation concepts, toolkits and launch strategies
-
Experience leading complex cross‑functional collaboration with Product, Go‑to‑Market, Social, PR, Creative and Regional teams
-
Strong strategic storytelling and presentation skills, with the ability to inspire senior stakeholders and regional markets
-
Experience working effectively in a global, matrixed organization.