Key Responsibilities:
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Support the senior PR management team in the development and execution of the global brand PR strategy on a local level in Spain and Portugal
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Directing and deciding priorities on a daily basis regarding brand presence in the press and aligned with influencer marketing activity.
• Overseeing the execution of the Creators Club (marketing influencer activity) in assigned markets
• Manage PR and influencer agencies in assigned markets
• Develop and maintain close relationships with all relevant external and internal stakeholders.
• Monitoring media on a day to day basis and oversee PR brand reports with the junior PR team, as required
• With cultural insight, drive interest and passion for the brand through the development of bespoke innovative communications initiatives that drive consumer engagement for both product and the brand
• Connect with the CRM, SEO, Digital, and Paid teams to align actions and investments in IB.
• Work closely with the global PR, creative, external comms, Primark Cares and digital teams and communities, ensuring brand campaigns are executed and maximised in a 360-degree manner
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Connect the objectives with local needs, and work on a reputation plan.
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Support the senior Fashion Communications management team on global projects
• Work with and develop the PR skills of the junior PR team, ensuring the smooth running of the press office and showroom
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Complete management of relevant local PR projects and events including: strategic planning, budget management and execution, e.g. events and photo shoots
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Local execution of product collaborations, as required – celeb/influencer, etc.