Eterniti is the leading operator of vacation rentals in iconic holiday destinations, led by a passion for excellence, authentic adventures, and hospitality. With over €2 billion in assets under management, we operate 800+ chalets, villas and apartments under 3 consumer brands: Emerald Stay (our 4* brand), Bo House (our 5* brand) and Verbier Exclusive (our Palace brand). Our guests can discover our properties in more than 25 exceptional destinations across Europe and North America.
Location: Barcelona
Work model: hybrid (remote + office)
Contract: full-time, permanent
Schedule: Monday to Friday, continuous working hours
Travel: availability to travel (~1/month) to operational destinations
Role Overview
We are looking for a Marketing Manager with a strong digital focus, who will act as the single owner of marketing, leading strategy, execution, and performance across all channels. This role combines strategic vision and hands-on execution, managing a network of external agencies (SEO, SEM, content, design) while ensuring alignment with business goals and Emerald Stay group standards. The ideal candidate will bring a performance-driven mindset, with a clear focus on conversion, efficiency, and measurable impact on revenue.
Key Responsibilities
Marketing Strategy & Execution
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Define, plan, and execute the digital marketing strategy aligned with business growth objectives
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Drive performance across all key channels: SEO, SEM, CRM/email marketing, social media, and display campaigns
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Optimize marketing efforts with a clear focus on conversion and ROI
Digital Performance & Analytics
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Measure, analyze, and report on campaign performance across all channels
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Monitor KPIs and optimize acquisition cost and channel efficiency
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Work with tools such as Google Analytics, Google Ads, and CRM systems
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Ensure proper tracking (UTMs, funnels, attribution) and data accuracy
Content & Social Media
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Design and manage social media presence with a conversion-oriented approach
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Lead content strategy across blog, digital guides, website, and campaigns
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Ensure continuous optimization of content for SEO and user engagement
SEO, SEM & Campaign Management
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Lead and coordinate SEO and SEM strategies (Google Ads, search campaigns, display, retargeting)
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Manage and supervise external agencies and partners
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Optimize campaigns based on performance data and business priorities
Website & Conversion Optimization
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Identify opportunities to improve website UX/UI and conversion rates
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Collaborate with digital and tech teams to implement improvements
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Support SEO structure and content hierarchy
Market Insight & Innovation
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Identify industry trends, customer behaviors, and growth opportunities
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Evaluate emerging technologies and propose new initiatives
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Bring strategic thinking and innovation into marketing decisions
Collaboration & Coordination
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Work closely with internal teams: revenue management, operations, and sales
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Collaborate with external agencies and partners
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Act as the central coordination point for all marketing activities
Branding & Communications
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Lead the development and execution of brand communications across all channels, ensuring consistency in tone, voice, and visual identity.
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Create compelling, on-brand copy for a variety of formats including website content, landing pages, blogs, email newsletters, and marketing campaigns.
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Plan, write, and manage regular newsletter communications, optimising for engagement, conversion, and audience growth.
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Oversee the creation and maintenance of brand assets, including visual and written materials, ensuring alignment with brand guidelines.
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Collaborate with internal teams and external partners to deliver high-quality content that supports commercial objectives and enhances brand positioning.
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Manage and evolve website content to ensure it remains accurate, SEO-optimised, and aligned with brand messaging.
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Develop and execute content strategies (including blog/editorial plans) to drive traffic, engagement, and brand authority.
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Act as brand guardian, ensuring all communications and outputs are consistent, high-quality, and aligned with the company’s identity and values.
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Identify opportunities to refine and strengthen brand messaging across all customer touchpoints.
Profile Requirements
Experience
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Minimum 2+ years in digital marketing (more senior profiles will be valued)
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Proven experience managing SEO, SEM (Google Ads), email marketing, and social media
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Experience working with agencies or external partners
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Background in hospitality, travel, or premium services is a plus
Skills
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Strong analytical and data-driven mindset
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Experience with Google Analytics and performance tools
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Basic knowledge of HTML and CSS
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Ability to manage multiple projects and priorities
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Strong communication and teamwork skills
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Spanish C2 level and English C1 level
Other Requirements
Mindset
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Ownership mentality: acts as a mini-CMO within a lean structure
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Results-oriented, pragmatic, and efficient
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Comfortable combining strategy and execution
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Strong business understanding (revenue, margins, ROI)
Why Join Luderna?
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High-impact role with full ownership of marketing
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Premium positioning in a fast-growing hospitality segment
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Integration within the Emerald Stay international ecosystem
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Opportunity to build and scale a modern, performance-driven marketing function
Feeling aligned? Then we want you on our team!