We are seeking a highly motivated and technically skilled Marketing Automation and Website Specialist to drive the development, optimization, and automation of Delta Electronics EMEA鈥檚 digital marketing ecosystem, with a strong focus on marketing technology, programming, AI-driven automation, and marketing platform development. In this role, you will play a key role in transforming traditional marketing operations into a more data-driven, automated, and digitally connected environment.
Responsibilities:
Marketing Automation & Workflow Optimization:
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Lead and drive the development of marketing automation workflows and digital processes to improve operational efficiency.
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Evaluate, implement, and optimize AI-driven tools for marketing operations, content management, analytics, and workflow automation.
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Develop and continuously enhance internal digital marketing platforms, dashboards, and system integrations.
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Identify opportunities to automate repetitive marketing tasks, reporting processes, and operational workflows.
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Optimize and manage integrations between all existing MarTech Stack
Marketing Platform Development:
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Lead and drive the development and programming of internal digital platforms, portals, and web-based tools to support marketing and business operations.
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Develop user-friendly interfaces and ensure strong UI/UX principles across digital platforms.
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Build and optimize integrations between internal systems, APIs, AI services, and external platforms.
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Lead the implementation and orchestration of AI-driven workflows, agents, assistants, and automation solutions.
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Ensure digital platforms follow modern development standards, security practices, and maintainable architecture.
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Collaborate with stakeholders to translate business needs into scalable digital tools and platform features.
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Continuously explore innovative technologies and programming approaches to improve digital experiences and operational efficiency.
Website Management:
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Lead the development and execution of the website strategy, including UI/UX design, content strategy, and SEO optimization.
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Collaborate with the corporate team to ensure seamless integration with the CMS.
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Explore and integrate AI-driven tools to enhance website efficiency, personalization, and analytics.
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Monitor website performance and identify areas for improvement.
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Oversee the day-to-day management and maintenance of the company鈥檚 websites.
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Collaborate with the corporate team to implement new features and improvements in CMS and the front-end.
Intranet Management
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Collaborate with internal teams to develop and maintain an engaging and informative intranet.
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Gather and actively incorporate employee feedback to continuously improve the intranet and meet the evolving needs of the workforce.
Innovation & Leadership: